Concept testing
See if people will pay for your idea before you make it.
7-day free trial By an official Kickstarter Expert Partner
Know who will buy, before you launch.
PrelaunchGo shows your product to real buyers, takes refundable reservations, interviews them in their own language, and tells you whether to launch. Then it runs your pledge manager and store. Built by Bluum, from 30+ campaigns and SGD 3.5M+ raised.
30+campaigns launched
SGD 3.5M+raised for clients
10+years of experience
5countries: US, Japan, Taiwan, Korea, Hong Kong
Discover products before they launch
Reserve new products early with a small refundable deposit.
Kitchen
New product coming soon
Be first in line: reserve it early when it opens.
Coming soonExplore →
Tech
New product coming soon
Be first in line: reserve it early when it opens.
Coming soonExplore →
Outdoor
New product coming soon
Be first in line: reserve it early when it opens.
Coming soonExplore →
Travel
New product coming soon
Be first in line: reserve it early when it opens.
Coming soonExplore →
How it works
Find your real buyers before you build stock
- 01Reach real buyers with adsRun Meta ads to the people you want to sell to, in the country you want to launch in. Our agents plan the budget and the hooks.
- 02Show your product on its own pageA clean prelaunch page with your story, photos and price, ready in minutes. Use your own domain if you like.
- 03Ready to buy? They reserveVisitors sign up, and the keenest put down a small refundable deposit. Money down tells you more than any survey.
- 04Hear why, in their own wordsA short survey and a 3-minute AI interview after each sign-up, on the page or on WhatsApp, in the buyer's own language.
- 05Get a clear verdict, then launchGO, GO WITH CONDITIONS or NO GO, from Bluum's benchmarks. Then launch on Kickstarter and keep your list.
Use cases
Test what matters, with real money down
Price testing
Show two prices to two halves of your visitors. Keep the one that sells.
Option testing
Find the colour, size or bundle buyers actually reserve.
Market selection
Test the US, Taiwan, Japan, Korea or Hong Kong. Launch where demand is strongest.
Insights NEW
Real insights from your future customers, not made-up personas
AI interviewer, now on WhatsAppAfter each sign-up, the AI asks six short questions in the buyer's own language, on your page or on WhatsApp.
Ask your buyersAsk any question and get an answer drawn only from your real surveys and interviews. Nothing made up.
Validation reportYour verdict, who your buyers are, what won, and what to change before launch, in one report.
Want Bluum to run the whole test for you, privately? See validation studies for brands.
See how it works in one minute
Want the details? Watch the 6 step-by-step tutorials
AI launch team
Agents that do the research and the drafts. You make the calls.
Idea LabPaste a TikTok or Instagram link and your twist. Get demand, gaps, positioning, risks and concept renders.
Market ResearchAmazon sales for 12 months, TikTok views and TikTok Shop sales, and 3 years of Google Trends, with a CSV.
Readiness auditThe Anatomy Score and market scores as a report with charts and sources, ready as a PDF.
BrandingName ideas with first trademark checks, brand story, voice, colours, logo concepts and a brand book.
Budget & adsHow many followers you need, the ad budget by phase, and hooks from competitor ads that work.
Page, email & launch planPage copy, email sequences and a day-by-day launch plan. You approve everything.
After the campaign
Ship rewards and keep selling, without changing tools
Pledge ManagerSurvey backers by reward, collect shipping and add-ons, and send tracking numbers. Paid into your own Stripe.
Store after launchTurn the same page into a pre-order or ready-stock store. Reservees get their discount and deposit back automatically.
Shopify, if you have itSend your list to Shopify as customers, give reservees VIP codes, and see Shopify sales next to your campaign.
Results from Bluum's clients
“We raised over 3.5M NT$!”
“We managed to achieve 10M JPY!”
“We sold SGD 100K in the first month!”
“We sold SGD 40K in a month!”
About us
Bluum
Bluum is a crowdfunding and global launch agency based in Singapore. We help entrepreneurs and brands turn products into funded campaigns on Kickstarter, Indiegogo, Zeczec, Makuake, Wadiz and Searching C, from market research and audience building to ads, video, PR and fulfilment.
Official Kickstarter Expert Partner. Bluum is the only agency in Southeast Asia recognised as a Kickstarter Expert Partner, and is also recognised by Zeczec, Taiwan's leading crowdfunding platform. See the Kickstarter partner directory
PrelaunchGo is the system Bluum uses with its own clients, now opened up so any creator can use it.
Kenneth Li, founder
Kenneth is an entrepreneur, product strategist and crowdfunding mentor, and a brand owner himself, not just a consultant.
- Launched 30+ successful campaigns across the US, Hong Kong, Taiwan, Korea and Japan
- Invented and filed patents for 5+ crowdfunding products
- Featured by The Straits Times, WIPO, NTU and NUS
As featured in
The Straits Times
WIPO
NTU
NUSHave questions? We have answers
Is PrelaunchGo free?
You get a 7-day free trial, with no card needed. After that, paid plans start at US$99 a month, and if you join now you keep the founding price. Your page, deposits and leads stay live either way.
Who holds my customers' money?
You do. Reservations, Pledge Manager payments and store orders go straight into your own Stripe account. PrelaunchGo never holds your money.
Are there any fees?
Only on money you take through PrelaunchGo: 3% on Pledge Manager payments and 4% on store product sales, with no fee on shipping. Stripe's own card fees apply too. Bluum Boost is optional: 10% of the pledges it brings, only if you're funded.
Can I keep my product secret?
Yes. A private test runs under a stand-in name with no PrelaunchGo branding, stays off our public listings, and needs an access code to view.
Which platforms does it support?
PrelaunchGo is built for Kickstarter first. Bluum has also launched campaigns on Indiegogo, Zeczec (Taiwan), Makuake (Japan), Wadiz (Korea) and Searching C (Hong Kong).
Do I need a Kickstarter page first?
No. Start with just a product idea. The agents help you research it, then you publish your prelaunch page and build your list before you launch.
Will the AI run my campaign for me?
No. Agents write drafts and suggestions. You check and approve everything before it's used, and no funding result is promised.
What is Bluum Boost?
Once your campaign is live, Bluum can email its list of Kickstarter backers about it. You pay 10% of the pledges that come through Bluum's link, only if your campaign is funded.
I want a team to run my whole launch. Can Bluum help?
Yes. Bluum's agency team runs full campaigns: strategy, ads, video, PR and fulfilment. Book a call on WhatsApp to talk it through.
Pricing
Simple plans for every launch
Start with a 7-day free trial, no card needed. These are founding prices: join now and keep them when billing starts.
Free trial
Try it and validate your idea. No card needed.
US$0 for 7 days
- 1 product
- Research, readiness check, brand, budget and your prelaunch page
- Deposits and validation report
- Your page and leads stay live after the trial
Starter
First-time founders with one product
US$99 /month
- 1 product
- Your full AI launch team: ads, creative, email and launch plan
- Pledge Manager and store
Most popular
Pro
Brands running ads, PR and a team
US$299 /month
- Up to 3 products
- Everything in Starter
- PR and the Coordinator agent
- Idea Lab and Market Research
Agency
Agencies and serial launchers
US$799 /month
- Up to 10 products
- Everything in Pro
- Team access for your staff
- Limits set with you
Launch Pass: US$590 for 90 days. Pro for one product, for a whole prelaunch. Paid once, nothing to cancel.
Pay yearly and get 2 months free. Fair use applies. Need more? Add an AI boost for US$19 anytime. Monthly plans renew each month until you cancel, and you can cancel anytime. On every plan, Pledge Manager and store fees are 3% on pledge payments, 4% on store products and 0% on shipping.
Expert help from Bluum
You run the launch. We check it at every step.
Office Hours
Group help every week while you run the launch yourself.
US$149 /month
Renews monthly, cancel anytime
- Weekly group office hours
- Monthly group Ad Clinic: live reviews of Meta ad accounts
- Email templates and the shipping guide in the app
- In-app answers within 48 hours
Milestone Coach
Six one-on-one reviews at the moments that decide a campaign.
US$1,990 one-off
Or 3 payments of US$690 · Limited seats each month
- 6 one-on-one milestone reviews
- A check-in every 2 weeks
- An ads health check every 2 weeks
- Review of your key email blasts
Launch Partner
A Bluum strategist beside you from prelaunch to fulfilment.
From US$1,490 /month
4-month minimum · Limited seats, by application
- Weekly 1-on-1 call
- Daily check-ins in launch week and the last 48 hours
- Weekly ad account review with kill and scale calls
- Bluum edits your copy and sets the timing for key blasts
Do it yourself
PrelaunchGo from US$0
- Prelaunch page, deposits, price and option tests
- AI interviewer, survey and validation report
- AI launch agents, Idea Lab and Market Research
Done for you
Bluum agency quoted per launch
- Private validation studies in the US, Taiwan, Japan or Singapore
- Full campaign: strategy, ads, video, KOLs, PR and fulfilment
- Singapore companies may be eligible for government grant support